Sunday, November 17, 2013

Fake Reviews at Flipkart

Online shopping has become a part of our life. Thanks to the busy schedule, we all ended up with less and less time for ourselves. No wonder shopping online is becoming highly popular because of its convenience. It doesn’t matter whether you live in a small town or village. You can go online and find an assortment of product you would like to own.
But you cannot touch and feel the product for yourself. So, we mainly have to depend on the product description and user review to understand the features and performance of the product. The user review really plays a crucial role as it is not written by the company, but by users like me and you. So we all play maximum importance on a good user review.
But what if the user reviews are not real? That makes it really hard for online shoppers. Isn’t it? Well, sadly, Fake reviews are there, too. Just a few days ago, I was browsing online and suddenly I found something which was not meant to be there. I found two reviews of Philips Blu ray player were pitching for Panasonic. And the worst thing is that those were on Flipkart.

See the screenshot.


Com’n Flipkart!! Please scrutinize these Fake reviews. We do expect better things from you.

Update: After posting this on Facebook, Flipkart has removed these fake reviews. But will they start monitoring all the reviews?? We can only hope so.